Leadership

The core and foundation of Idea Matters is a team with a proven track record and deep expertise through work at various companies and on a wide range of projects — always large-scale, impactful, and highly complex.
  • EVGENIYA EGARMINA
    CEO
    Builds creative teams and leads ambitious cultural projects from the first idea to opening day.

    As director of Lorem Ipsum Creative Agency, led the delivery of the ATOM Pavilion, Yamal: The Warmth of the Arctic and the Yamal Pavilion at the 2024 World Youth Festival in Sochi. Previously helped transform VDNH, launching the Park of Crafts, led design and cultural programming at the Flacon creative cluster, and created an exhibition for Skolkovo Technopark.
  • EVGENY ELISEEV
    Head of Exhibition Projects / Creative Producer
    Connects architecture, design, content and technology, keeping the creative vision in focus while managing budgets, schedules and delivery.

    Has spent over 10 years creating museums and exhibitions, including the ATOM Pavilion, Yamal: The Warmth of the Arctic and Moscow Transport Museum. In 2026, led the creation and opening of ICHKARI in Tashkent.
  • ANASTASIA SHEVCHENKO
    Business Development Director / Creative Producer
    Builds partnerships and develops cultural projects across Europe, the Middle East and Central Asia, drawing on over nine years of experience in museums, art, design and luxury brands.

    Has led brand partnerships for NOMAD Art & Design Fair, working with Bottega Veneta, Armani and Perrier-Jouët, as well as heading the international programme of INTERMUSEUM. She also worked on projects with Msheireb Museums, Garage Museum of Contemporary Art, the ATOM Pavilion, and cultural divisions of Chanel, Gucci and Cartier.
  • POLINA NIKOLAEVA
    Head of Design
    We are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience.

    Has designed exhibitions for the Yandex Museum and Polytechnic Museum, created animation for the Tretyakov Gallery and developed brand identities for projects in the UAE and UK.
  • SOFIA ZENINA
    Head of Architecture
    Leads architectural teams from the first sketches through to construction, integrating exhibition content and multimedia along the way.

    Brings over 10 years of experience, with projects ranging from the ATOM Pavilion and Yamal: The Warmth of the Arctic to Moscow Transport Museum, SIBUR’s House of Polymers, and ICHKARI in Tashkent.
  • IVAN KORNEEV
    Head of Content
    Finds the stories at the heart of each project, develops concepts, writes scripts and exhibition texts, and creates multimedia programmes.

    Has worked on the ATOM Pavilion and the Yamal Pavilion at the 2024 World Youth Festival in Sochi. His work also spans 50+ podcast episodes, 10+ immersive audio productions across four countries and six nonfiction books as an author, editor or researcher.
LET’S CREATE SOMETHING
THAT MATTERS
Whether you have a project in mind, a space to transform, or simply want to start a conversation — get in touch.
Phone Number
Locations
HQ — Dubai
Offices — Riga · Tashkent · Astana · Bishkek
LET’S CREATE SOMETHING
THAT MATTERS
Whether you have a project in mind, a space to transform, or simply want to start a conversation — get in touch.
Phone Number
Locations
HQ — Dubai
Offices — Riga · Tashkent · Astana · Bishkek